El Salvador Challenge

  • Movement
  • El Salvador
  • Creative Conceptt
  • Campaign Visuals
  • Web Design

Wishing for the country we all deserve.

The Problem: El Salvador has gone through a lot of suffering: civil war, gangs, violence, insane murder rates and corruption to name just a few. No wonder our people are trapped in a negative state of mind and have stopped dreaming altogether that a different reality is possible.

The Idea: Nobody can resist throwing a penny in a fountain hoping for their wish to come true. So we started a movement with salvadorean influencers wishing out loud for a positive change they wanted for El Salvador while throwing a penny into the water. They would then challenge 3 more people to do the same and so on. Soon, we achieved a massive recollection of wishes reminding El Salvador that change is possible, if we dare to dream the impossible!

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del Cid

She’s a passionate creative strategist who’s all about the power of ideas to shake things up and make a real difference in the world! With over 25 years of experience as Creative Director in global advertising networks, she’s now on a mission to help businesses of all shapes and sizes transform into meaningful and successful brands that truly matter.


He’s an Art Director, a creative strategist, a brand purpose keeper, and a top notch web designer all rolled into one. Christian is all about creating brand concepts and building efficient design systems for brands that are out there making a real positive difference in the world!

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