Meet Catalina, a gifted visual artist eager to make her mark on the web and social media without sacrificing her authentic personality. We meticulously curated every facet of her online personal brand, so it remained a genuine reflection of her offline self. We named her brand the way close friends call her: La Cata. We adorned the typography with the same rose she usually wears in her black hair and which is one of her unique trademarks. Her brush strokes, her color palette and her soul are now present online and feel like a natural extension of her art.